品牌个性
Our Brand Personified
Brand personality is a look into the true nature of our brand. It refers to how our brand is personified with a set of human traits and characteristics. If our audience likes our brand and identifies with what we stand for, they'll be more drawn to engage with us. The best way to accomplish this is through the use of archetypes.
What are 原型?
原型 are an unconscious set of patterns or ideas we use to understand ourselves and the people around us. Anything capable of taking on a persona or personality fits into an archetype. 原型 are categorization tools. They make character traits relatable by fitting them into universal behavioral categories.
原型 in Branding
原型 personify our brand, which allows our audience to relate to A&M-商务 in a similar way they might relate to a person. When consumers connect deeply to a brand, they become more than customers; they become advocates.
Personify our brand
Create deep connections
让我们彼此亲近
Create brand advocates
我们的原型:
英雄
英雄简介
Through feedback from campus faculty, 教职员及学生, we determined that the hero archetype best fits who we are collectively as A&移动商务的狮子. Keep reading to learn more about the hero archetype.
- Seeks out challenges
- Arises after recognizing an injustice or problem
- Overcomes adversity to accomplish greatness
- Earns respect and accolades along the journey, as an underdog
- Views oneself as an “average Joe”
- Embraces risk and change
- Sacrifices oneself for the cause
- 认为很快
- Restore and make the world a better place
- Be strong and competent
- 证明自己的价值
- Pursue lifelong personal growth and transformation
- 留下遗产
- Protect, inspire, motivate and challenge others
- Weakness and vulnerability
- Failing to have what it takes to persevere and prevail
- Any place or situation where difficulties or challenges demand action
英雄的消费者
Hero consumers mirror the characteristics of the hero archetype. They consider themselves heroes or desire to become heroes. They often see themselves as good, moral people and are naturally attracted to brands that demonstrate their beliefs. A hero consumer judges a brand not only on its product offerings but also on the strength of the brand's character and values.
英雄品牌
Hero brands bring out the best in people, helping them perform at their upper limits and boost effectiveness. A&M-商务’s education and services are provided by heroes for heroes. 在一个&M-商务, we help heroes make a difference.
Example 英雄品牌 and Characters
耐克
佳得乐
U.S. 军队
联邦快递
红十字会
Katniss Everdeen
The Hunger Games Series
哈利波特
哈利波特 Series
辛巴
狮子王
个性 Keywords
Brand personality refers to how our brand is personified with a set of human traits and characteristics.
- DETERMINED: persistent, relentless, unwavering
- HEROIC: self-sacrificing, bold, protective
- BRAVE: courageous, selfless, fearless
- CONFIDENT: sure, decisive, optimistic
- PROUD: independent, dignified, uplifting
- DRIVEN: ambitious, goal-oriented, motivated
- COMPETITIVE: achiever, self-controlled, prepared
- STRONG: powerful, tough, sturdy
- SUPPORTIVE: invested, compassionate, encouraging
- DISCIPLINED: educated, self-controlled, prepared
- FOCUSED: undistracted, dedicated, alert
- AMBITIOUS: aspiring, seeking, hopeful
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Explore our brand's
Marcomm :: Contact us
皇冠体育365
- Office of Marketing and Communications
- 903.886.5128
- (电子邮件保护)
- 宾尼恩大厅,140号
- 1500 教育 Drive
- 商务,德克萨斯州75428